Though artist Walt Kelly is best known for inventing the prolific cartoon possum, Pogo, he is also responsible for boosting the sales of bread loaves in the 1940s. By creating a dough-kneading cherub in a chef's hat named Peter Wheat, he built a successful promo market for Peter Wheat Bread and Bakers Associates. Though the adventures of Peter Wheat were short-lived, they yielded a few very memorable premiums and giveaways, such as the Peter Wheat News comic book, the Peter Wheat 16-page coloring book and the Peter Wheat cut-out circus.